History

From the founding to the World War II

The history of Goldbuch Georg Brückner GmbH begins with household and toilet paper. On 14th January 1907, Georg Brückner became a partner of the former Bamberger roller mill, Kailing & Cie. And despite the imminent outbreak of war, the founders were optimistic enough to purchase the former steel casting factory of Bertram & Graf placed in the Hallstadter Straße in summer 1914. After the end of World War II, it took place the first generational change in "Georg Brückner paper processing”: the founders sons - Anton, Rudolf and Richard - took over together the business in 1945, after the death of their parents. A year later, the company obtained the production license, covering the whole manufacturing process. The first photo albums were made under difficult conditions during the post-war period; Anton Brückner and his wife gathered the black cardboards left used during the war and manufactured the first photo albums. The albums became so popular that they were awarded the best product in the Frankfurt autumn trade fair of 1949. The "Schultüten" (a cone shaped bag made of card, filled with sweets and given to children on their first day at school) and carnival articles are a very big part of the final turnover. 

Founder Georg Brückner and his wife Anna
Founder Georg Brückner and his wife Anna
View of the factory in 1914
View of the factory in 1914

The “Economic miracle” time

During the “economic wonder” – a period of rapid reconstruction and development of the economies of West Germany and Austria after World War II, high quality photo albums became more and more popular. The 60s are also known as the "Plastic age". New manufacturing processes made possible to produce art print materials in large quantities and at low cost, and of course, the Brückner company saw immediately the benefits of this new technology. In order to produce items such as pencil cases, ID-wallets, albums or folders, three high frequency welding machines were acquired. Until 1970, the company used the abbreviation "GB" as company emblem. At this point, the executive managers of the company started to think of a more "catchy" brand for the company. The photo album program "Goldbuch" contained the well-known G and B initials and since then, they used this name for the whole company. The production of carnival articles ended in the 70s. The only remain are the cone shaped card hats which are used as a base for the extended “Schultüten” (school cones) program. Still nowadays, the “Schultüte” is handmade.

Frankfurt trade fair 1957
Frankfurt trade fair 1957
The world of stationery
The world of stationery
Sales and display
Sales and display

After the re-unification of Germany

In the year of the German re-unification, it took place a new generational change. In 1991, Richard Brückner died, the last of the 3 brothers who took over the company in 1945. Robert Brückner was from now on in charge of the successful company. In 1993 the brand name "Goldbuch" is now advertised worldwide by the official company "Goldbuch Georg Brückner GmbH".

"The best customer service:
A combination of optimal manufacturing processes with the customer wishes"

"Optimised production processing: 
A coordinated workflow with qualified handmade manufacturing processes"

"Complementary assortment:
An assortment of timeless successful and popular products, contemporary worldwide licensed products and high-quality designs"

With this vision, Robert Brückner guided the company during the following years. It is in the 90s when Goldbuch becomes a first class brand name within its market, due to a huge increase in the capacity of production. In 1994 he also introduced a modern high rack storage warehouse that massively increased the storage capacity of the company having to be enlarged in a two floor storage warehouse in 1997.

Aerial view of the factory
Aerial view of the factory
Frontal view of the factory
Frontal view of the factory

Goldbuch nowadays

In the 21st century the company continues generating a positive turnover. It reaches already the 1200 m2 of storage capacity and further investments are made in new production machinery. 

The introduction of a new company logo, an associated Shop-in-Shop System and the participation in the most important international exhibitions are just a few examples of the achievements of this new era. "Goldbuch Georg Brückner", a generational family business, a synonym of top quality products during decades.

Modern production machines
Modern production machines
High rack storage warehouse
High rack storage warehouse

A Harmony between tradition and progress

"The essence of history is the transformation." (Jacob Burchardt) - Goldbuch
has always had an eye on current trends and it uses fitting opportunities to continually develop its products and services.